×1InstagramPets
“how does this even happen… i’m still in disbelief”
@collinskey · 7.7M followers
×1its author's usual
This one got 29M. That gap — not the raw number — is what makes the format worth copying.
A person uses an RC car with a phone attached to navigate a pet store, attempting to buy a turtle. The RC car interacts with a pet store employee and a dog, eventually leaving the store with a turtle.
Open original ↗29M
Views
5.4%
Engagement
90/100
Virality
Likes 1.6MComments 8.8KShares —
Why it worked
The novelty of an RC car shopping for a pet, combined with the humorous voiceover and interactions, creates an entertaining and shareable video. The 'fail' aspect in the hook also creates a curiosity gap.
unique concepthumorous voiceoverunexpected interactionsclear storytelling
humorpetstechnology
How to reproduce this format
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