“Who let Lionel Messi cook?”
@nikolaisavic · 2.0M followers
We have not measured this creator's own baseline yet, so we cannot say whether 11M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A creator stands next to Lionel Messi, who is holding a new beverage product. The video transitions into a video game sequence featuring Messi playing soccer, then transitions back to the creator watching the gameplay on a screen.
Open original ↗11M
Views
9.8%
Engagement
90/100
Virality
Likes 1.0MComments 5.1KShares —
Why it worked
The video leverages the immense popularity of Lionel Messi and the 'let him cook' meme, combining a celebrity product reveal with engaging video game footage. The quick transitions and trending audio create a dynamic and shareable piece of content that appeals to both football fans and those interested in new products.
Leverages celebrity appeal (Messi)Uses a popular meme/audio ('let him cook')Dynamic transitions keep viewers engagedCombines real-world product with digital contentClear branding throughout
product launchcelebrity endorsementgaming contentbrand awareness
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