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Instagram video breakdown

Beautiful dreamy ball gown stitch by my student Outstanding dreamy makeup by @mumbai_makeupartist_aparna Thank you so much @mumbai_makeupartist_aparna & your team for outstanding makeup ❤️ Video edit by @ig_vicky.ss #instagram #explorepage #ballgown #instagramreels #reels #makeup #nilofashionacademy #ballgown

@nilofashionacademy · 51K followers

We have not measured this creator's own baseline yet, so we cannot say whether 3.9M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

Multiple women in elaborate ball gowns are arranged on a large outdoor chess board and then on a grassy area, moving around as if playing a game. The video features various shots of them posing and moving in their colorful dresses.

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3.9M
Views
8.1%
Engagement
85/100
Virality

Likes 311KComments 620Shares

Why it worked

The video works due to its visual spectacle, combining the elegance of ball gowns with the unexpected setting of a giant chess game. The bright colors, flowing dresses, and unique concept create a captivating and shareable experience. The upbeat, dramatic music enhances the overall mood and draws viewers in.

Visually stunning and unique conceptHigh production value with diverse camera angles (aerial, ground-level)Engaging and dramatic music choiceShowcases multiple outfits effectively
fashion showcasecreative conceptvisual storytelling

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