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InstagramDay in the life

“POV: You go to a Bundesliga match during Oktoberfest”

@bundesliga · 17M followers

We have not measured this creator's own baseline yet, so we cannot say whether 33M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

The video shows a POV journey through Munich during Oktoberfest, transitioning from the lively festival grounds to the city's landmarks, and finally arriving at a Bundesliga football match in a stadium. It captures the vibrant atmosphere of both the festival and the game.

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33M
Views
0.7%
Engagement
85/100
Virality

Likes 223KComments 327Shares

Why it worked

The POV format combined with fast-paced cuts and a popular event (Oktoberfest) creates an immersive and exciting experience. The transition to a major sporting event adds a unique twist, appealing to both travel and sports enthusiasts. The trending audio enhances the energetic feel.

engaging POV perspectiveseamless transitions between diverse locationshigh-energy trending audioclear narrative progression from festival to matchvisually appealing shots of landmarks and events
travel experiencessports eventscultural immersion

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