Instagram
Instagram video breakdown
@collinskey · 7.7M followers
We have not measured this creator's own baseline yet, so we cannot say whether 94M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A man and woman are sitting at a table. The man gestures with his arm, and then a large amount of foam appears from behind the woman, covering her. She reacts with surprise and laughter.
Open original ↗94M
Views
5.4%
Engagement
85/100
Virality
Likes 5.1MComments 12KShares —
Why it worked
The unexpected visual of the foam combined with the woman's genuine reaction creates a surprising and humorous moment. The use of a trending audio adds to its shareability and discoverability.
unexpected visual gaggenuine reaction from the subjectuse of trending audio
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