InstagramVoiceover + b-roll
Instagram video breakdown
@collinskey · 7.7M followers
We have not measured this creator's own baseline yet, so we cannot say whether 68M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A person on a skateboard is shown in a Google Earth Street View, appearing to speed down a road, hit railroad tracks, and get hit by a train, all within the Google Earth interface.
Open original ↗68M
Views
7.4%
Engagement
90/100
Virality
Likes 5.0MComments 3.1KShares —
Why it worked
The video uses a popular platform (Google Earth) in an unexpected and humorous way, creating a sense of surprise and absurdity. The visual effects are well-integrated, making the 'fail' look realistic within the Google Earth context, which is highly shareable.
creative use of a familiar platformhumorous and unexpected outcomewell-executed visual effectsengaging pacing
humortech creativityvisual gags
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