InstagramComedy
Instagram video breakdown
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We have not measured this creator's own baseline yet, so we cannot say whether 19M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A couple is shown in various romantic settings, with the girlfriend repeatedly asking her boyfriend if he did similar activities with his ex, to which he always responds by downplaying his past relationship and praising their current one.
Open original ↗19M
Views
4.1%
Engagement
85/100
Virality
Likes 783KComments 2.9KShares —
Why it worked
The relatable scenario of a new partner being insecure about an ex, combined with the boyfriend's exaggerated attempts to reassure her, creates humor. The quick cuts between different scenarios keep the audience engaged, and the on-screen text makes it accessible.
Relatable relationship humorClear on-screen text for wider audience reachGood chemistry between actorsVaried settings keep the video visually interesting
Relationship HumorCouple SkitsRelatable Situations
How to reproduce this format
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