InstagramComedy
“your sign to play lights out with your friends”
@collinskey · 7.7M followers
We have not measured this creator's own baseline yet, so we cannot say whether 119M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
Three friends play 'lights out' in a dark room, using flashlights to simulate a horror game. They jump, scream, and fall as if being attacked by an unseen entity, creating a comedic horror skit.
Open original ↗119M
Views
8.9%
Engagement
90/100
Virality
Likes 11MComments 26KShares —
Why it worked
The video combines relatable childhood games with exaggerated horror elements and comedic timing, making it highly entertaining and shareable. The jump scares and dramatic reactions are universally funny, and the on-screen text encourages viewer participation by suggesting they play the game too.
relatable concept (childhood game)exaggerated reactions for comedic effecteffective use of sound design for jump scaresclear call to action in the text overlay
entertainmentcomedyfriendship
How to reproduce this format
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