InstagramFood
“Хотели бы попробовать кричащий BUBBLE TEA? 🧋”
@loco.coffee · 2.9K followers
We have not measured this creator's own baseline yet, so we cannot say whether 8.5M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A cafe worker serves a 'screaming bubble tea' to a customer, who then screams when she drinks it, surprising other customers. It's revealed that the drink costs 5000 and 10 Tenge is deducted for every scream.
Open original ↗8.5M
Views
4.9%
Engagement
85/100
Virality
Likes 412KComments 4.6KShares —
Why it worked
The video uses a humorous and unexpected twist (the screaming bubble tea) to create a surprising and entertaining scenario. The reactions of the customers and the waiter's deadpan explanation add to the comedic effect, making it highly shareable and engaging. The curiosity gap around why the drink makes people scream also encourages viewers to watch until the end.
unexpected comedic elementengaging character reactionsclear setup and punchlinerelatable cafe setting
humorprankcafe experience
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