Instagram video that did 1× its author's usual

Name: Instagram video by @collinskey
Uploaded: 2025-07-01T05:09:28+00:00
Channel: @collinskey
Description: A person opens a freezer, pulls out a tub of ice cream, and then opens the lid to reveal a face carved into the ice cream. The video is set to a trending audio clip.

@collinskey · 7.7M followers

×1its author's usual

This one got 14M. That gap — not the raw number — is what makes the format worth copying.

A person opens a freezer, pulls out a tub of ice cream, and then opens the lid to reveal a face carved into the ice cream. The video is set to a trending audio clip.

Open original ↗

14M

Views

4.1%

Engagement

85/100

Virality

Likes 591KComments 1.1KShares —

Why it worked

The video uses a trending audio and a surprising visual reveal to create a humorous and engaging short-form video. The unexpected face in the ice cream is a classic comedic element that captures attention.

Uses a trending audio effectivelySimple yet surprising visual gagRelatable everyday object (ice cream)

HumorSurpriseFood Fun