Instagram
Instagram video breakdown
@collinskey · 7.7M followers
We have not measured this creator's own baseline yet, so we cannot say whether 14M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A person opens a freezer, pulls out a tub of ice cream, and then opens the lid to reveal a face carved into the ice cream. The video is set to a trending audio clip.
Open original ↗14M
Views
4.1%
Engagement
85/100
Virality
Likes 591KComments 1.1KShares —
Why it worked
The video uses a trending audio and a surprising visual reveal to create a humorous and engaging short-form video. The unexpected face in the ice cream is a classic comedic element that captures attention.
Uses a trending audio effectivelySimple yet surprising visual gagRelatable everyday object (ice cream)
HumorSurpriseFood Fun
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