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“Let's go for drinks: Whoever wears casual clothes pays”

@collinskey · 7.7M followers

×4its author's usual

This one got 99M. That gap — not the raw number — is what makes the format worth copying.

A person challenges others to go for drinks, stating that whoever wears casual clothes pays. They then appear in increasingly elaborate and ridiculous costumes, implying they are trying to avoid paying by not wearing 'casual' clothes.

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99M
Views
7.8%
Engagement
90/100
Virality

Likes 7.7MComments 14KShares

Why it worked

The humor of the escalating costumes and the relatable premise of trying to avoid paying makes the video highly entertaining and shareable. The visual absurdity keeps viewers engaged to see what costume comes next.

relatable premiseescalating visual humorengaging musicclear and concise on-screen text
humorchallengecostumes

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