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“Let's go for drinks: Whoever wears casual clothes pays”
@collinskey · 7.7M followers
We have not measured this creator's own baseline yet, so we cannot say whether 99M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A person challenges others to go for drinks, stating that whoever wears casual clothes pays. They then appear in increasingly elaborate and ridiculous costumes, implying they are trying to avoid paying by not wearing 'casual' clothes.
Open original ↗99M
Views
7.8%
Engagement
90/100
Virality
Likes 7.7MComments 14KShares —
Why it worked
The humor of the escalating costumes and the relatable premise of trying to avoid paying makes the video highly entertaining and shareable. The visual absurdity keeps viewers engaged to see what costume comes next.
relatable premiseescalating visual humorengaging musicclear and concise on-screen text
humorchallengecostumes
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