InstagramComedy
“Minions! Tonight, we sabotage my brother's date!”
@collinskey · 7.7M followers
We have not measured this creator's own baseline yet, so we cannot say whether 53M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A person dressed as Gru commands a large group of people dressed as Minions to sabotage his brother's date. The Minions then run through the streets and ambush the brother and his date with glow sticks and laser-like lights.
Open original ↗53M
Views
9.2%
Engagement
90/100
Virality
Likes 4.8MComments 15KShares —
Why it worked
The video works due to its unexpected and elaborate prank, leveraging the universally recognized Minion characters for comedic effect. The large group of participants creates a spectacle, and the high energy and clear narrative of a 'sabotage' keep viewers engaged. The use of glow sticks and laser effects adds to the visual appeal and fun.
High production value for a prank videoLarge group participation creates a grand spectacleClear narrative and comedic payoffEngaging visual effects with glow sticks and lasers
pranksentertainmentgroup activities
How to reproduce this format
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