InstagramEducation
Instagram video breakdown
Rook-ies welcome!♟️ Chess lessons are here on iOS! #duolingo
@duolingo · 5.1M followers
We have not measured this creator's own baseline yet, so we cannot say whether 5.3M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
The video announces that Duolingo now offers chess lessons. It uses animated Duolingo characters to illustrate the game and poses questions to engage the viewer about learning chess for strategy or to beat friends.
Open original ↗5.3M
Views
2.1%
Engagement
65/100
Virality
Likes 106KComments 5.3KShares —
Why it worked
The video leverages Duolingo's established brand and character recognition to announce a new feature. The clear, concise messaging and playful animation make the announcement engaging and easy to understand. The voiceover and on-screen text reinforce the message, while the questions about training the brain or crushing friends appeal to different motivations for learning chess.
clear and concise messagingengaging animationstrong brand recognitioneffective use of voiceover and text
product announcementeducationgaming
How to reproduce this format
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