×1Instagram video that did 1× its author's usual
@collinskey · 7.7M followers
This one got 22M. That gap — not the raw number — is what makes the format worth copying.
A person attempts to get ice from a fridge dispenser but instead receives beans and a garlic clove. The video then cuts to a comedic scene of a person lying on the floor surrounded by candles, with three robed figures performing a ritual.
Open original ↗Likes 971KComments 3.5KShares —
Why it worked
The video works due to its unexpected and absurd humor. The initial setup with the fridge dispenser creates a relatable scenario, which is then subverted by the unexpected items dispensed, leading to a comedic twist. The cut to the ritual scene further amplifies the absurdity, creating a strong element of surprise and shareability. The trending audio adds to its discoverability.