Instagram
Instagram video breakdown
@collinskey · 7.7M followers
We have not measured this creator's own baseline yet, so we cannot say whether 22M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A person attempts to get ice from a fridge dispenser but instead receives beans and a garlic clove. The video then cuts to a comedic scene of a person lying on the floor surrounded by candles, with three robed figures performing a ritual.
Open original ↗22M
Views
4.5%
Engagement
85/100
Virality
Likes 971KComments 3.5KShares —
Why it worked
The video works due to its unexpected and absurd humor. The initial setup with the fridge dispenser creates a relatable scenario, which is then subverted by the unexpected items dispensed, leading to a comedic twist. The cut to the ritual scene further amplifies the absurdity, creating a strong element of surprise and shareability. The trending audio adds to its discoverability.
Unexpected twist creates humorRelatable setup with an absurd payoffEffective use of trending audio for comedic timingStrong visual contrast between the two scenes
comedyprankabsurd humor
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