“Comment 'PORSCHE' to learn this!”
@lenny_motion · 478K followers
We have not measured this creator's own baseline yet, so we cannot say whether 13M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
The video shows a behind-the-scenes look at filming a Lego model crashing, followed by a highly edited sequence of the Lego model appearing to crash and reassemble into a different model, a Porsche.
Open original ↗13M
Views
7.5%
Engagement
90/100
Virality
Likes 929KComments 19KShares —
Why it worked
The video works because it combines a behind-the-scenes reveal with a visually stunning and creative special effect. The unexpected transformation of one Lego model into another, coupled with the detailed 'crash' animation, creates a strong curiosity gap and is highly entertaining. The call to action to comment for a tutorial drives engagement and leverages the platform's algorithm.
High production value and visual effectsEngaging and creative conceptBehind-the-scenes element adds authenticity and intrigueStrong call to action for engagement
Creative ProcessProduct ShowcaseVisual EffectsBehind the Scenes
How to reproduce this format
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