InstagramFood
Instagram video breakdown
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@zubairsarookh · 1.2M followers
We have not measured this creator's own baseline yet, so we cannot say whether 16M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
This video starts with a man asking why someone supports LGBT, which is then humorously reinterpreted as "Let's Get Biryani Tonight." The video then transitions into a montage of delicious biryani dishes with text overlays praising biryani.
Open original ↗16M
Views
8.2%
Engagement
85/100
Virality
Likes 1.3MComments 4.1KShares —
Why it worked
The video uses a popular acronym and gives it a humorous, food-related twist, which is unexpected and entertaining. The quick cuts of appetizing biryani dishes combined with enthusiastic voiceover and text overlays create a strong emotional connection with food lovers.
Unexpected humorRelatable content for food loversEngaging visuals of foodStrong call to action/shared sentiment
humorfood appreciationcultural references
How to reproduce this format
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