InstagramFitness
Instagram video breakdown
YOU HAVE TO LIFT THE HEAVY CHAIN WITH YOUR ARM COMPLETELY EXTENDED!!! #strength
@armandofog · 878K followers
We have not measured this creator's own baseline yet, so we cannot say whether 8.8M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A muscular man challenges several passersby to lift a heavy metal chain with one arm fully extended. Most struggle, but some succeed, leading to fist bumps and smiles.
Open original ↗8.8M
Views
1.2%
Engagement
85/100
Virality
Likes 101KComments 969Shares —
Why it worked
The video works because it taps into curiosity and the desire to see people succeed or fail at a physical challenge. The simple premise is easy to understand, and the varied reactions of the participants create engaging content. The use of a trending audio track also boosts discoverability.
Engaging and interactive conceptVariety of reactions keeps viewers interestedClear and simple challengePositive and encouraging atmosphere
entertainmentchallengecommunity interaction
How to reproduce this format
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