×61“Hanna doesn't want anyone disrespecting me, and LJ has already done that before.”
@thezeinakhoury · 1.3M followers
This creator normally gets 377K views. This one got 23M. That gap — not the raw number — is what makes the format worth copying.
A woman speaks directly to the camera, discussing a past conflict with another person, mentioning a social media 'war' and a comment with a giraffe emoji. She then explains her interpretation of the giraffe emoji, implying it represents strength and fear.
Open original ↗Likes 762KComments 6.9KShares —
Why it worked
The video works by leveraging drama and conflict, a common element in reality TV, to create curiosity and engage viewers. The use of a specific, somewhat cryptic social media interaction (the giraffe emoji) adds intrigue and encourages speculation, making the content highly shareable and discussion-worthy. The direct address to the camera in an interview style builds a personal connection with the audience, making them feel privy to an exclusive revelation.
How to reproduce this format
More real estate hooks that worked
“When the garage is bigger than the house:”×9198 its author's norm
“When your realtor takes marketing too far 😂”×5435 its author's norm
“$2.7M New construction”×4530 its author's norm
“They were $10,000 apart… and still lost the deal.”×2899 its author's norm