“2023 "new year, new me" (but you stuck to it)”
@calisthenics.bypaulina · 600K followers
This creator normally gets 309K views. This one got 19M. That gap — not the raw number — is what makes the format worth copying.
The video shows a woman's calisthenics journey over a year, starting with struggling to hold an L-sit in 2023 and progressing to performing a handstand with ease in 2024, set against the backdrop of a Christmas tree.
Open original ↗Likes 1.3MComments 2.5KShares —
Why it worked
The video works because it showcases a clear and inspiring transformation, appealing to viewers who are looking for motivation to achieve their fitness goals. The "before and after" format, combined with the relatable struggle and eventual success, creates an emotional connection and demonstrates the power of consistency. The use of a trending audio adds to its shareability and discoverability.