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“POV: CEO hired a 10X engineer...”
@mytechceo · 365K followers
We have not measured this creator's own baseline yet, so we cannot say whether 9.4M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A CEO challenges his '10x engineer' to ship a new feature quickly, timing him with a stopwatch. The engineer completes it in 7 seconds, but the CEO dismisses it as 'rookie numbers' and then explains to the camera that he never gives the engineer credibility to prevent him from leaving the company.
Open original ↗9.4M
Views
2.4%
Engagement
85/100
Virality
Likes 221KComments 622Shares —
Why it worked
The video works because it taps into relatable office humor and the common trope of demanding bosses and talented employees. The '10x engineer' concept is popular in tech, and the CEO's exaggerated behavior creates a comedic and engaging narrative. The direct address to the camera adds a layer of conspiratorial humor, making viewers feel in on the joke.
relatable workplace humorstrong POV setupcomedic timingbreaking the fourth wall for added humor
workplace humortech cultureentrepreneurship
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