×10InstagramComedy
Comedy Instagram video that did 10× its author's usual
Yas...
@hilalizade · 214K followers
×10its author's usual
This creator normally gets 489K views. This one got 4.8M. That gap — not the raw number — is what makes the format worth copying.
Three men dressed as women in headscarves are shown at what appears to be a wake. They dramatically cry and mourn, then discreetly eat and drink, only to resume their exaggerated grief when observed. The skit highlights the performative nature of mourning.
Open original ↗4.8M
Views
3.7%
Engagement
85/100
Virality
Likes 173KComments 3.3KShares —
Why it worked
The humor comes from the exaggerated portrayal of mourning contrasted with the mundane acts of eating and drinking, creating a relatable and funny observation about social rituals. The unexpected gender swap adds to the comedic effect, making it highly shareable.
Clear comedic premiseExaggerated performances are highly engagingRelatable social observationQuick cuts enhance the humor
humorsocial commentary
How to reproduce this format
More comedy hooks that worked
“Don't give up on your dreams. The Rock is selling shampoo and conditioner and he's bald. Go for it.”×36546 its author's norm
“POV: the guy who had your work laptop before you”×29636 its author's norm
“C'était marrant aussi faut dire... 🤣😳🐂”×17828 its author's norm
TikTok breakdown×13524 its author's normExplore more