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InstagramBeautyTutorial

“Cheapest Skincare Under ₹50”

@diybyshikha · 129K followers

×2718its author's usual

This creator normally gets 14K views. This one got 39M. That gap — not the raw number — is what makes the format worth copying.

A woman demonstrates a budget-friendly skincare routine using three different products: a neem scrub, a kesar face pack, and a peel-off mask, showing the application and removal of each product.

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39M
Views
0.7%
Engagement
85/100
Virality

Likes 271KComments 4.1KShares

Why it worked

This video works because it taps into the universal desire for effective yet affordable solutions, especially in the beauty niche. The clear demonstration of each product's application and removal, combined with the 'before and after' implied by the clean skin at the end, builds trust and shows tangible results. The use of popular, accessible brands further enhances its appeal and relatability.

Clear product demonstrationRelatable and affordable contentVisually engaging application and removalStrong call to action implicitly through product showcasing
skincare routinebudget beautyproduct reviewbeauty hacks

How to reproduce this format

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