InstagramComedy
“WHAT A GREAT TIME WE'RE HAVING EVERYBODY. What's your body count?”
@krumbletv · 1.1M followers
We have not measured this creator's own baseline yet, so we cannot say whether 11M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
Four animated characters are sitting outside at night, playing a game where they reveal their 'body count.' The first person reveals 13, shocking the others. The second person then reveals 69, leading to even more shock.
Open original ↗11M
Views
5.5%
Engagement
85/100
Virality
Likes 595KComments 7.4KShares —
Why it worked
The video uses a relatable social game with an unexpected twist (the 'body count' referring to murders, not sexual partners). The animated characters' exaggerated reactions and the escalating numbers create humor and surprise, making it highly shareable. The trending audio also contributes to its virality.
unexpected twistexaggerated reactionsrelatable social game setuptrending audio use
humorsocial commentary
How to reproduce this format
More comedy hooks that worked
“Я: Хватит тратить деньги на всякую ерунду, надо экономить Я на следующий день:”×498126 its author's normExplore more