InstagramComedy
“I put my friend in a suitcase and called Ubers😂 (Full Vid in Bio!)”
@zayhmitchell · 336K followers
We have not measured this creator's own baseline yet, so we cannot say whether 16M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A man attempts to put a woman into a suitcase in a parking lot. When a passerby offers to help him load the suitcase into his car, the woman inside starts screaming, revealing the prank.
Open original ↗16M
Views
2.0%
Engagement
90/100
Virality
Likes 312KComments 325Shares —
Why it worked
The video creates immediate curiosity and suspense with the unusual sight of a person being put into a suitcase. The unexpected screams from inside the suitcase, combined with the prankster's casual demeanor, create a humorous and shocking reveal that is highly shareable and attention-grabbing.
High shock value and humorRelatable setting (public place)Clear and simple premiseEngaging dialogue and reactions
prankshumorsocial experiment
How to reproduce this format
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