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“Presenting a #piccolo performance on #bellaciao at Lakme Fashion Week 2024 with Ranna Gill’s collection showcased by beautiful models.”

Name: Presenting a #piccolo performance on #bellaciao at Lakme Fashion Week 2024 with Ranna Gill’s collection showcased by beautiful models.
Uploaded: 2024-03-27T06:28:06+00:00
Channel: @raghavsachar
Description: A musician plays a flute live on the runway during a fashion show, walking alongside models showcasing a collection. The performance adds a unique, artistic element to the traditional fashion presentation.

@raghavsachar · 3.7M followers

We have not measured this creator's own baseline yet, so we cannot say whether 15M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A musician plays a flute live on the runway during a fashion show, walking alongside models showcasing a collection. The performance adds a unique, artistic element to the traditional fashion presentation.

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15M

Views

5.0%

Engagement

85/100

Virality

Likes 716KComments 7.6KShares —

Why it worked

The unexpected element of live music, especially a flute, during a fashion show creates a memorable and engaging experience. The musician's interaction with the models and the audience adds a personal touch, making the event feel more dynamic and artistic. The popular 'Bella Ciao' audio also taps into a widely recognized cultural reference, increasing relatability and shareability.

Unique blend of fashion and live musicEngaging and interactive performanceHigh production valueUse of popular, recognizable audio

fashion showlive musicperformance artbrand experience