Instagram video breakdown
POV: CEOs that live in NYC #newyorkcity #tech #startups #nyc #sanfrancisco #siliconvalley
@mytechceo · 365K followers
We have not measured this creator's own baseline yet, so we cannot say whether 4.8M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A man on a rooftop, with a city skyline in the background, explains his controversial strategy for keeping his tech company's developers in San Francisco to prevent them from having girlfriends and becoming distracted, while ironically admitting he himself is in New York City.
Open original ↗4.8M
Views
1.6%
Engagement
85/100
Virality
Likes 77KComments 748Shares —
Why it worked
The video uses a controversial and humorous take on a common tech industry stereotype (developers working long hours, lack of social life) combined with a POV format that draws viewers in. The irony of the CEO being in NYC while his employees are in SF adds to the humor and engagement, sparking debate and comments.
Humorous and ironic narrativeRelatable (or at least recognizable) tech industry stereotypesClear POV setupGood visual backdrop (city skyline)
Tech Culture CommentaryStartup HumorWork-Life Balance (ironic)
How to reproduce this format
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