InstagramFinance
“When you withdraw cash in Australia, the banks want to know why. So let's go tell them the truth.”
@jonbernardk · 588K followers
We have not measured this creator's own baseline yet, so we cannot say whether 13M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A man stands outside a bank and explains that in Australia, banks ask why you're withdrawing cash. He then proceeds to give increasingly absurd and humorous reasons to different bank tellers for his cash withdrawals.
Open original ↗13M
Views
3.3%
Engagement
90/100
Virality
Likes 412KComments 14KShares —
Why it worked
The video works because it taps into a relatable, albeit slightly exaggerated, real-world scenario (banks asking about large withdrawals) and subverts expectations with increasingly ridiculous and humorous answers. The deadpan delivery of the tellers contrasted with the man's outlandish reasons creates strong comedic tension. The format is easily shareable and encourages comments and discussions about similar experiences or the absurdity of the situation.
relatable premiseescalating humordeadpan reactions from tellers (implied)clear and concise text overlaysgood pacing
humorrelatabilitysocial commentary
How to reproduce this format
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