×668InstagramComedy
“Brooooo. Yo, ugly boy.”
@chrisashley · 905K followers
×668its author's usual
This creator normally gets 220K views. This one got 102M. That gap — not the raw number — is what makes the format worth copying.
A person films a cockroach on a wall, then pranks a friend by placing a fake cockroach on their head while they're recording. The friend reacts with a comical scream and flail.
Open original ↗102M
Views
3.6%
Engagement
90/100
Virality
Likes 3.6MComments 51KShares —
Why it worked
The video works due to the element of surprise and the relatable fear of insects, leading to a strong, humorous reaction. The quick cuts and sound effects enhance the comedic timing, making it highly shareable.
strong comedic timingrelatable fear leading to humoreffective use of sound effects and quick cuts
humorpranksrelatability
How to reproduce this format
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