Instagram video breakdown
where r they?!? @joebiden
@theovon · 9.2M followers
We have not measured this creator's own baseline yet, so we cannot say whether 18M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A man wearing headphones and a t-shirt with a microphone in front of him rants about how maps are useless because they don't show important information like where to find cocaine, quicksand, or twins. He suggests maps should be more helpful to people.
Open original ↗18M
Views
5.1%
Engagement
85/100
Virality
Likes 888KComments 10KShares —
Why it worked
The video works because it presents a relatable concept (maps) and then humorously subverts expectations by asking for absurd, yet comically 'useful,' information to be included. The speaker's passionate and slightly unhinged delivery adds to the comedic effect, making it highly shareable and engaging.
Engaging and humorous deliveryRelatable premise with an unexpected twistGood use of on-screen text to emphasize pointsStrong, opinionated persona
humorcommentaryrelatability
How to reproduce this format
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