InstagramComedy
Instagram video breakdown
My grocery trip
@dego.boop · 252K followers
We have not measured this creator's own baseline yet, so we cannot say whether 4.1M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A man recounts a story about a lady who insulted his shoes, which she mistakenly thought were Kanye shoes. He then reveals that he wasn't wearing Kanye shoes and that there were no groceries, no store, and no lady, implying the entire interaction was a hallucination.
Open original ↗4.1M
Views
10.6%
Engagement
85/100
Virality
Likes 434KComments 5.6KShares —
Why it worked
The video starts with a relatable story, then takes an unexpected turn into a surreal, comedic twist. The use of a trending audio and a dramatic reveal keeps viewers engaged until the end, making it highly shareable.
Engaging storytelling with a strong build-upUnexpected and humorous twistEffective use of trending audio for comedic effectRelatable initial premise that draws viewers inGood blend of live-action and CGI for a surreal transition
humorstorytellingsurrealism
How to reproduce this format
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