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mkbhd

@mkbhd

X
Marques Brownlee
Early stage — big upside with the right hooks

X creator · 6.1M followers · 1.7% avg engagement. Style: mixed-format content. Early stage — big upside with the right hooks.

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32.1
UGC Score
Confidence 70%
6.1M
Followers
1.7%
Engagement
978K
Avg views
$131–212
Est. video price

Metrics averaged over the last 18 posts

Real numbers

Influencer
10K
Avg likes / video
183
Avg comments / video
470
Avg saves / video
382
Avg shares / video

Fair price per video

from real median views · confidence 75%
$131–$212
UGC deliverable / video
$4,504–$8,107
Sponsored post (own channel)

A follower-based rate card would quote ~$61,296 — paying that would overpay by ~$55,291.

Priced from real median views + geo + engagement — not follower count.

See how this price is calculated — free UGC price calculator →

Score breakdown

UGC content quality30%n/a
Audience quality25%43.5
Trend fit20%34.4
Ad potential15%24.8
Reliability & comms10%10

Audience read

Traffic authenticity
n/a
n/a
Engagement quality
5.8/100
weak
Follower/following
12690.7×
good
  • ⚠️ Low engagement relative to reach
  • ℹ️ Traffic authenticity is TikTok-only (fake-view signal).
  • ℹ️ Demographics (age/gender), verified % real followers and exact geo breakdown are not part of Phase 1 — they require Modash.
Based on 18 recent posts · confidence: medium

Top recent posts

3.9M views
Other
▶
2.6M views
Other
1.6M views
Other
1.3M views
Other
1.2M views
Other
1.1M views
Other

Deep analysis

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0 hook formulas · 0 content pillars · 0 strengths · per-post breakdowns.
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Frequently asked

How much should you pay @mkbhd for a sponsored video?

A fair rate is about $4,504–$8,107 per video, from real median views — not the inflated follower-based quote.

Is @mkbhd's audience real?

Traffic authenticity n/a and engagement quality 5.8/100 from 18 recent posts.

How is the UGC Score calculated?

The Overall UGC Score blends content quality, audience quality, trend fit, ad potential and reliability into a single 0–100 rating from real post data.

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