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@evolvingover50

Instagram
Lisa Cooper ~ Over 50 Beauty
Early stage — big upside with the right hooks

Instagram creator · 40k followers · 6.1% avg engagement. Style: Day in the life. Early stage — big upside with the right hooks.

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37.2
UGC Score
40K
Followers
6.1%
Engagement
42K
Avg views
$164–267
Est. video price

Metrics averaged over the last 22 posts · 1 deeply analyzed

Real numbers

Influencer
722
Avg likes / video
123
Avg comments / video
—
Avg saves / video
—
Avg shares / video

Fair price per video

from real median views · confidence 75%
$164–$267
UGC deliverable / video
$144–$260
Sponsored post (own channel)

A follower-based rate card would quote ~$397 — paying that would overpay by ~$205.

Priced from real median views + geo + engagement — not follower count.

See how this price is calculated — free UGC price calculator →

Score breakdown

UGC content quality30%55.3
Audience quality25%46.1
Trend fit20%32.1
Ad potential15%11.1
Reliability & comms10%10
Dominant UGC style:Day in the life

Audience read

Traffic authenticity
n/a
n/a
Engagement quality
20.2/100
strong
Follower/following
18.9×
good
  • ℹ️ Traffic authenticity is TikTok-only (fake-view signal).
  • ℹ️ Demographics (age/gender), verified % real followers and exact geo breakdown are not part of Phase 1 — they require Modash.
Based on 16 recent posts · confidence: medium

Top recent posts

⚡ 65
197K views
Day in the life
179K views
Other
105K views
Other
33K views
Other
19K views
Other
17K views
Other

Deep analysis

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0 hook formulas · 4 content pillars · 5 strengths · per-post breakdowns.
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Frequently asked

How much should you pay @evolvingover50 for a sponsored video?

A fair rate is about $144–$260 per video, from real median views — not the inflated follower-based quote.

Is @evolvingover50's audience real?

Traffic authenticity n/a and engagement quality 20.2/100 from 16 recent posts.

How is the UGC Score calculated?

The Overall UGC Score blends content quality, audience quality, trend fit, ad potential and reliability into a single 0–100 rating from real post data.

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