@danchmerk

Instagram

Danya Merkulov

Early stage — big upside with the right hooks

Instagram creator · 3.3M followers · 3.5% avg engagement. Style: Problem → solution. Early stage — big upside with the right hooks.

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48.8

UGC Score

3.3M

Followers

3.5%

Engagement

11M

Avg views

0.2

Posts / week

Metrics averaged over the last 14 posts · 2 deeply analyzed

Real numbers

UGC creator

69K

Avg likes / video

250

Avg comments / video

—

Avg saves / video

—

Avg shares / video

Score breakdown

UGC content quality30%79.2

Audience quality25%47

Trend fit20%13.6

Ad potential15%49.5

Reliability & comms10%31

Dominant UGC style:Problem → solution

Audience read

Traffic authenticity

n/a

Engagement quality

11.7/100

average

Follower/following

5084.4×

good

ℹ️ Traffic authenticity is TikTok-only (fake-view signal).
ℹ️ Demographics (age/gender), verified % real followers and exact geo breakdown are not part of Phase 1 — they require Modash.

Based on 14 recent posts · confidence: medium

Deep analysis

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2 hook formulas · 4 content pillars · 7 strengths · per-post breakdowns.

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Frequently asked

Is @danchmerk's audience real?

Traffic authenticity n/a and engagement quality 11.7/100 from 14 recent posts.

How is the UGC Score calculated?

The Overall UGC Score blends content quality, audience quality, trend fit, ad potential and reliability into a single 0–100 rating from real post data. A dimension we cannot measure is excluded and the remaining weights renormalize — nothing is estimated.

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