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@aarp

Instagram
AARP
Early stage — big upside with the right hooks

Instagram creator · 232k followers · 3.6% avg engagement. Style: Talking head. Early stage — big upside with the right hooks.

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41.9
UGC Score
232K
Followers
3.6%
Engagement
161K
Avg views
$65–106
Est. video price

Metrics averaged over the last 25 posts · 2 deeply analyzed

Real numbers

Influencer
663
Avg likes / video
19
Avg comments / video
—
Avg saves / video
—
Avg shares / video

Fair price per video

from real median views · confidence 75%
$65–$106
UGC deliverable / video
$85–$153
Sponsored post (own channel)

A follower-based rate card would quote ~$2,315 — paying that would overpay by ~$2,202.

Priced from real median views + geo + engagement — not follower count.

See how this price is calculated — free UGC price calculator →

Score breakdown

UGC content quality30%63.7
Audience quality25%47.3
Trend fit20%11.3
Ad potential15%51.6
Reliability & comms10%10
Dominant UGC style:Talking head

Audience read

Traffic authenticity
n/a
n/a
Engagement quality
12.1/100
average
Follower/following
2292.3×
good
  • ℹ️ Traffic authenticity is TikTok-only (fake-view signal).
  • ℹ️ Demographics (age/gender), verified % real followers and exact geo breakdown are not part of Phase 1 — they require Modash.
Based on 16 recent posts · confidence: medium

Top recent posts

⚡ 70
14K views
Talking head
As an over 50 fashion influencer, here's the one question I get a lot: Isabella, what's your go-to outfit?
⚡ 65
16K views
Talking head
Stay warm and stylish in the summer when office AC is on high.
1.9M views
Other
323K views
Other
176K views
Other
105K views
Other

Deep analysis

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2 hook formulas · 7 content pillars · 9 strengths · per-post breakdowns.
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Frequently asked

How much should you pay @aarp for a sponsored video?

A fair rate is about $85–$153 per video, from real median views — not the inflated follower-based quote.

Is @aarp's audience real?

Traffic authenticity n/a and engagement quality 12.1/100 from 16 recent posts.

How is the UGC Score calculated?

The Overall UGC Score blends content quality, audience quality, trend fit, ad potential and reliability into a single 0–100 rating from real post data.

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