How to plan a week of Reels and TikToks: a 7-day shot list that doesn't burn you out

The fastest way to post consistently is to stop deciding what to post every day. Decide once a week: give every day a role, fill the days that need evidence with formats already working in your niche, and keep the rest deliberately light. It is the rhythm we built into SFOM.AI's weekly plan, and it works just as well on paper.

The 7-day template

This is a starting preset, not a law — it is how the week is laid out in our product, and you should move days to match when your audience is online. What matters is the mix.

• Monday — proven format, with your product or offer inside it. The week's strongest idea goes first, while you have the most energy to shoot it well.
• Tuesday — light: humour, a behind-the-scenes moment, a trend you can do in ten minutes. Low effort, keeps the account moving.
• Wednesday — proven format, second idea. Same rule: a format that is already beating its creators' median in your niche, with your product inside.
• Thursday — proven format, third idea, or Monday's best performer re-cut with a different hook.
• Friday — conversation: talk to camera, answer a comment, give an opinion. These posts rarely go viral; they build the people who buy.
• Saturday — light again.
• Sunday — rest. Review the week's numbers instead of posting.

Where the three proven ideas come from

The proven-format days are the ones that move growth, so they should not depend on inspiration. Pick them from evidence: posts in your niche that recently performed far above their own author's typical views. A format that took a 15,000-follower account to ten times its usual views is a better bet than whatever a five-million-follower account posted today.

1. List 10–15 accounts in your niche that are roughly your size.
2. For each, find the posts from the last two to four weeks that clearly beat that account's normal views.
3. Write down the format of each — the structure, not the topic: “problem → wrong fix → right fix”, “price revealed at the end”, “POV: you're the customer”.
4. Keep the formats that appear for more than one creator, and pick three.
5. Write one line per idea: the hook for the first two seconds, and where your product fits.

Batch the shoot

Three proven-format videos and two light ones fit into a single 90-minute session if the hooks are written first. Shoot all the hooks, then all the middles, then all the endings, and change clothes or location between ideas so the week does not look like one afternoon. Keep the Friday conversation post separate — it works better unscripted.

Close the loop on Sunday

The plan only improves if you measure it. Every Sunday, compare each post with your own median views over the previous month. Formats that beat it go back on next week's list; formats that land below half of it are dropped, however much fun they were to make. After a month you are no longer copying other creators' outliers — you are repeating your own.

• 2× your median or more: repeat the format next week with a new hook.
• Around your median: keep it as an option and try a stronger first two seconds.
• Below half your median: drop it, or change the format rather than just the topic.