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What to shoot, decided by data

Don't know what to shootto actually grow sales?

We watch your competitors every day and hand you exactly what to shoot — the day one of their posts beats their own numbers, not a month later when the format is spent.

Free. No call needed. We reply with the formats winning in your niche right now.

45,951 creators143,498 posts6,689 breakdowns6 platforms

45 days, measured

One post that beats its own norm changes the whole account.

Four accounts we measure. Each had one video beat its own norm — here is what happened to their followers over the next 45 days.

@pushuparena.appTikTok
Followers before
6,266
45 days later
19,348
+209%
The post that did it: 3,176,728 views against their usual 16,521 ×1 their own median.
@helal_khan_safiInstagram
Followers before
50,661
45 days later
126,999
+151%
The post that did it: 11,877,382 views against their usual 152,617 ×1 their own median.
@shivani724__Instagram
Followers before
28,949
45 days later
69,504
+140%
The post that did it: 34,485,602 views against their usual 249,284 ×1 their own median.
@evanbodycombYouTube
Followers before
246,000
45 days later
437,000
+78%
The post that did it: 695,000 views against their usual 5,300 ×1 their own median.

Read this honestly: these are public accounts we measure, not our clients — we did not produce this growth, we detected the post that caused it. That detection is what you are buying. We began snapshotting on 7 June 2026, so 45 days is the longest window we can show you; anyone advertising a seven-month case study after two months of data is drawing it, not measuring it.

That is what we do for you

Done for you, $290 a month.

10 competitors watched daily · a dated plan every month · 2 videos edited and published · every result against your own baseline.

Cancel any time · no contract

348 posts beat their own author in the last seven days. Your plan is built from the ones in your niche.

Problem & solution

Your problem
Our solution

You find out a format worked a month after it did.

By then the feed has moved on and they have posted the follow-up.

You pay premium rates for big accounts that underperform their own baseline.

Their 500,000 views looked like a win. It was a below-average week.

Your content plan is three guesses and a mood board.

No evidence behind any of it until after you have paid to shoot it.

SFOM.AI — one system, one number

Everything below runs off the same measurement:

  • Every competitor in your niche, snapshotted daily
  • Their breakout caught the day it beats their own median
  • The hook and the structure, written out ready to shoot
  • A dated content plan built from what already worked
  • Your own account measured against its own baseline

A video against its own creator's median — the one number no leaderboard, agency or trend report computes.

The number nobody else computes

500,000 views. Still a flop.

That account normally does 600,000. A 5,000-view post from someone who usually gets 500 is the real hit — and no chart shows you which is which.

Views measure the audience. Only one number measures the idea: the video against its own creator's median.

Post by @jomaybeauty_official, 240× its own creator's median
@jomaybeauty_official
E-commerce
Followers 5,846
Their usual 3,327
Their best post 797,348
×1
Post by @unionsquarehouse, 419× its own creator's median
@unionsquarehouse
Real estate
Followers 32,168
Their usual 2,133
Their best post 893,234
×1
Post by @louisbuildsbrands, 334× its own creator's median
@louisbuildsbrands
Business
Followers 36,819
Their usual 8,304
Their best post 2,856,627
×1
Post by @lizzie_liu, 237× its own creator's median
@lizzie_liu
Fitness
Followers 29,273
Their usual 6,975
Their best post 1,650,785
×1

Row one: 5,846 followers, 797,000 views.

No “top creators” list will ever show her — they all sort by followers. She is exactly who you should be hiring.

What changes

The same budget, spent on evidence instead of guesses.

Deciding what to shoot
A mood board and a competitor post that looked big
The format that beat its own creator, with the multiple
Learning a format works
Weeks later, once the feed is saturated with it
The day their post beats their own median
Choosing creators
Follower count and a media kit
How often they beat their own median — contacts included
Judging your own video
Raw views, compared to nothing
A multiple of your own 180-day baseline
Monthly reporting
Screenshots of the weeks that went well
One number, the same one we picked the format by

How the work runs

Analyse the market.
Catch it first. Build the plan.

348 posts beat their own author in the last seven days. That is the pool your plan is built from.

  1. 1

    We map the niche, then name your competitors

    You name five. We watch every account in your category, each against its own baseline.

  2. 2

    We catch the outperformer first

    Snapshotted daily. The moment one beats their own median you get it — hook, structure, multiple.

  3. 3

    It becomes your content plan

    Not links. A dated plan: what to shoot, in which format, with which opening line.

  4. 4

    You shoot it — we prove whether it worked

    Every video measured against your own 180-day baseline. Want us to cut it? $45, no subscription.

Sergey, founder of SFOM.AI

Who runs it

Eight years growing social accounts. SFOM.AI is what I wished existed.

Eight years promoting accounts taught me the expensive part is not the shooting. It's the guessing.

So we built the engine that stops it — and it runs your account on this plan.

The offer

One plan. $290 a month.

No tiers. No onboarding fee. No contract.

The whole offer

Done For You

We run the content side end to end. One plan, no tiers, cancel any time.

$290/mo
or book a 30-min call
  • Your competitors, watched dailyUp to 10 accounts. You hear the day one of them beats their own median.
  • A dated content plan every monthWhat to shoot, in which format, with the opening line written out.
  • 2 videos edited and deliveredCut, captioned, sized for Reels, Shorts and TikTok. More at $45 each.
  • Published for youScheduled across six platforms — or handed over as files if you publish yourself.
  • Results tracked against your own baselineEvery video reported as a multiple of your own 180-day median, not raw views.
  • One person running itYou never brief an editor or chase a freelancer. You approve, we deliver.

Month one: 10 formats that beat their own creator in your niche — or you don't pay.

A promise about the evidence, not about the algorithm. Every niche cleared ten last month.

Buy once, only if you want it

Niche Report

$99 once

A document with 10 videos from your niche.

Per video: the link, who posted it, its views against their usual, the first line word for word, and how to redo it for your product.

You then: You shoot three of them next week.

Delivered in: 48 hours. No call.

Built for your product — not the free niche pages on our site.

Creator Shortlist

$290 once

A spreadsheet of 20 creators to hire.

Per creator: handle, followers, their usual, their best post, how often they beat it — and a contact where we hold one.

You then: You write to them and pay them to make videos for you.

Delivered in: 3 days.

Surfaces 5,000-follower accounts pulling 800,000 views — a fraction of the price, better results.

Video Editing

$45 /video

Your raw footage back, edited.

Cut, captioned, sized for Reels, Shorts and TikTok. You send files, you get the video.

You then: You publish it.

Delivered in: 24 hours.

Cut to the structure of a video that already outperformed in your niche.

No $5,000 “full service” tier — those sell hours, and hours run late.

We sell what already worked. Production is $45 a video, when you want it.

Not ready to hand it over?

Run the same measurement yourself, for $19.99/mo.

The trends, the creator database, the breakdowns — the exact engine our team works from, self-serve. Most clients start here, then hand it over once it works.

Open the tool

Tell us your niche.

We'll send the formats winning in it right now — with the numbers — before you pay anything.

Book a 30-min call

sfom.ai · already a client? Support on Telegram @sup_sfom