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What to shoot, decided by data

Don't know what to shootto actually grow sales?

We watch your competitors every day and hand you exactly what to shoot — the day one of their posts beats their own numbers, not a month later when the format is spent.

Free. No call needed. We reply with the formats winning in your niche right now — and you can book a call instead if you prefer.

45,951 creators143,498 posts6,689 breakdowns6 platforms

45 days, measured

One post that beats its own norm changes the whole account.

These four accounts sat in our corpus while we snapshotted them. Each had one video that beat its own creator's median by two figures — and here is what their follower count did over the next 45 days.

Post by @pushuparena.app that beat their own median 192××192
@pushuparena.appTikTok
Followers before
6,266
45 days later
19,348
+209%
The post that did it: 3,176,728 views against their usual 16,521 ×1 their own median.
Post by @helal_khan_safi that beat their own median 104××104
@helal_khan_safiInstagram
Followers before
50,661
45 days later
126,999
+151%
The post that did it: 11,877,382 views against their usual 152,617 ×1 their own median.
Post by @shivani724__ that beat their own median 123××123
@shivani724__Instagram
Followers before
28,949
45 days later
69,504
+140%
The post that did it: 34,485,602 views against their usual 249,284 ×1 their own median.
Post by @evanbodycomb that beat their own median 131××131
@evanbodycombYouTube
Followers before
246,000
45 days later
437,000
+78%
The post that did it: 695,000 views against their usual 5,300 ×1 their own median.

Read this honestly: these are public accounts we measure, not our clients — we did not produce this growth, we detected the post that caused it. That detection is what you are buying. We began snapshotting on 7 June 2026, so 45 days is the longest window we can show you; anyone advertising a seven-month case study after two months of data is drawing it, not measuring it.

Problem & solution

Your problem
Our solution

You find out a format worked a month after it did.

By then the feed has moved on and your competitor has already posted the follow-up.

You pay premium rates for big accounts that underperform their own baseline.

Their 500,000 views looked like a win. It was a below-average week.

Your content plan is three guesses and a mood board.

Nothing on it has evidence behind it until after you have paid to shoot it.

SFOM.AI — one system, one number

Everything below runs off the same measurement:

  • Every competitor in your niche, snapshotted daily
  • Their breakout caught the day it beats their own median
  • The hook and the structure, written out ready to shoot
  • A dated content plan built from what already worked
  • Your own account measured against its own baseline

A video against its own creator's median — the one number no leaderboard, agency or trend report computes.

The number nobody else computes

500,000 views. Still a flop.

That account normally does 600,000. Meanwhile a 5,000-view video from an account that usually gets 500 is the real hit — it holds the format worth stealing, and no chart will show it to you.

Views measure the audience. Only one number measures the idea: the video against its own creator's median.

Post by @jomaybeauty_official, 240× its own creator's median
@jomaybeauty_official
E-commerce
Followers 5,846
Usually 3,327
This one 797,348
×1
Post by @unionsquarehouse, 419× its own creator's median
@unionsquarehouse
Real estate
Followers 32,168
Usually 2,133
This one 893,234
×1
Post by @louisbuildsbrands, 334× its own creator's median
@louisbuildsbrands
Business
Followers 36,819
Usually 8,304
This one 2,856,627
×1
Post by @lizzie_liu, 237× its own creator's median
@lizzie_liu
Fitness
Followers 29,273
Usually 6,975
This one 1,650,785
×1

Row one: 5,846 followers, 797,000 views.

She will never appear on a “top creators” list — every one of them sorts by followers. She is exactly who you should be hiring, and she is invisible without this measurement.

What changes

The same budget, spent on evidence instead of guesses.

Deciding what to shoot
A mood board and a competitor post that looked big
The format that beat its own creator, with the multiple
Learning a format works
Weeks later, once the feed is saturated with it
The day their post beats their own median
Choosing creators
Follower count and a media kit
How often they beat their own median — contacts included
Judging your own video
Raw views, compared to nothing
A multiple of your own 180-day baseline
Monthly reporting
Screenshots of the weeks that went well
One number, the same one we picked the format by

What you get

Reach, followers and sales — with the mechanism attached.

Reach

Formats that already outperformed, not formats you hope will

Reels and Shorts reach non-followers when they hold attention. Every video we plan is modelled on one that measurably beat its own creator in your niche — so you stop paying to discover what works and start from what worked.

Followers

Growth comes from the videos that travel past your audience

An outperforming post is by definition one the algorithm pushed beyond the author's usual reach. Build on those and new followers are the by-product, not the target you chase directly.

Sales

You hire the creator who converts, not the one with the media kit

Ranked by outperformance, a 5,846-follower account doing 797,348 views beats a 500K account having an average week — and costs a fraction. That gap is where paid creator budgets are won or wasted.

What we guarantee, in writing: every format you receive already outperformed a real creator in your niche, with the numbers attached — and every video we make for you is reported against your own baseline.

Nobody can guarantee an algorithm. Anyone who does is selling you the month before they lose your account. We guarantee the evidence and the measurement, and those are the two things that actually compound.

How the work runs

Analyse the market.
Catch it first. Build the plan.

365 posts beat their own author in the last seven days. That is the pool your plan is built from.

1

We map the niche, then name your competitors

Every account that matters in your category, each with its own performance baseline. You name the five that keep you up at night; we watch the rest too.

2

We catch the outperformer first

Their accounts are snapshotted daily. The moment one of their posts beats their own median, you know — with the hook, the structure and the multiple.

3

It becomes your content plan

Not a list of links. A dated plan: what to shoot, in which format, with which opening line, and which competitor's win it answers.

4

You shoot it — we prove whether it worked

Every video you publish is measured against your own 180-day baseline, the same number we picked the format by. Want us to cut it too? Editing is $45 a video, and you never subscribe to it.

The offer

One plan. $290 a month.

No tiers to compare, no onboarding fee, no annual contract. You are buying the one thing nobody else can sell you: knowing which of your competitors' posts actually worked, the day it happens.

The whole offer

Done For You

We run the content side end to end. One plan, no tiers, cancel any time.

$290/mo
or book a 30-min call
  • Your competitors, watched dailyUp to 10 accounts. You hear the day one of them beats their own median.
  • A dated content plan every monthWhat to shoot, in which format, with the opening line written out.
  • 2 videos edited and deliveredCut, captioned, sized for Reels, Shorts and TikTok. More at $45 each.
  • Published for youScheduled across six platforms — or handed over as files if you publish yourself.
  • Results tracked against your own baselineEvery video reported as a multiple of your own 180-day median, not raw views.
  • One person running itYou never brief an editor or chase a freelancer. You approve, we deliver.

Buy once, only if you want it

Niche Report

$99 once

A document with 10 videos from your niche.

Each one: the link, who posted it, how many views it got against how many that account normally gets, its first line word for word, and a short note on why it worked and how to redo it for your product.

You then: You shoot three of them next week.

Delivered in: 48 hours. No call.

The free niche pages on our site rank public videos. This one is built for your product, with the hooks written out.

Creator Shortlist

$290 once

A spreadsheet of 20 creators to hire.

Per creator: handle, followers, what they normally get, their best recent post, how many times in 90 days they beat their own numbers — and an email or Telegram where we hold one.

You then: You write to them and pay them to make videos for you.

Delivered in: 3 days.

It surfaces the 5,000-follower accounts pulling 800,000 views. They charge a fraction of what the big accounts do and outperform them.

Video Editing

$45 /video

Your raw footage back, edited.

Cut, captioned, sized for Reels, Shorts and TikTok. You send the files, you receive the video — you never manage an editor or chase anyone.

You then: You publish it.

Delivered in: 24 hours.

Cut to the structure of a video that already outperformed in your niche.

We do not sell a $5,000 “full service” retainer, and that is deliberate.

Agencies that do are selling hours — and hours are what run late. We sell the one thing that cannot be late because it is already measured: what worked, why, and what to shoot next. Production you buy per video, when you want it, at $45.

Not ready to hand it over?

Run the same measurement yourself, for $19.99/mo.

The trends, the creator database, the breakdowns — the exact engine our team works from, self-serve. Most clients start here, then hand it over once it works.

Open the tool

Tell us your niche.

We'll send the formats winning in it right now — with the numbers — before you pay anything.

Book a 30-min call

sfom.ai · already a client? Support on Telegram @sup_sfom